What
The key offering and services module displays a pre-selected set of forwarding paths for the user. The tabs provide the context for different tasks they're looking to complete or products or services they're looking for.
Where
Place on any pages that encourage discovery to help your users find their way.
Do
Call-to-action buttons
Use descriptive CTAs that communicate the functionality that is performed on click or should be performed after. Use the button for the preferred action and the text link for the optional action.
Tabs
If you're not using a text module that explains the key offering and services, it's recommended that the tabs have an actionable copy, e.g."make", "find", or "contact".
Don't
Use as a single destination. If there's only a single destination for a single task, use another lift-up instead.