Key features (or selling points) of a product, service or Fortum as a company.
This module can be used anywhere where the value of purchasing from Fortum, working for or with Fortum is to be introduced in a visually engaging format.
Be benefit-led and address potential customers by consistently using the word ‘you’ instead of talking about yourself. Focus on what people are gaining instead of what they’re losing.
Use descriptive icons that best illustrate a single point.
Experiment with mixing colours when the approach of the page is more playful and salesy. For informative content, stick to a single colour for clarity.
Write short headers only, so the content is easily scannable on any device.
Put the USP into this module, but describe it in the page intro. The KSP’s are to support the USP.