Key features

Key features paragraph

What

Key features (or selling points) of a product, service or Fortum as a company.

Where

This module can be used anywhere where the value of purchasing from Fortum, working for or with Fortum is to be introduced in a visually engaging format.

Do

Be benefit-led and address potential customers by consistently using the word ‘you’ instead of talking about yourself. Focus on what people are gaining instead of what they’re losing.

Icons
Use descriptive icons that best illustrate a single point.

Colours
Experiment with mixing colours when the approach of the page is more playful and salesy. For informative content, stick to a single colour for clarity.

Headers
Write short headers only, so the content is easily scannable on any device.

Don’t

Put the USP into this module, but describe it in the page intro. The KSP’s are to support the USP.

Don't use less than 3 KSP items.

Icons
Mandatory. Colours can be chosen from the Fortum colour palette.

Headers
Mandatory

Descriptions
Mandatory

Background colour
Mandatory; can be chosen from the Fortum colour palette.

Background colour

When a coloured background is used, icons and text are always white.

Recycled materials
SLL-certified eco-energy

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Customer oriented
Easy 24/7 monitoring

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Affordable
Price updated every hour

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Background colour

On a white background, the colour of icons and text can vary.

Recycled materials
SLL-certified eco-energy

Lorem ipsum dolor sit amet ipsum dolor sit amet dolor.

Customer oriented
Easy 24/7 monitoring

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Affordable
Price updated every hour

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Page intro + key selling points

By combining the key selling points module with the page intro module, you can create pages that immediately introduce value to users.

Fortum and RUSNANO establish investment partnership to create possibility to capture CSA wind opportunity in Russia

Recycled materials
SLL-certified eco-energy

Lorem ipsum dolor sit amet ipsum dolor sit amet dolor.

Customer oriented
Easy 24/7 monitoring

Lorem ipsum dolor sit amet ipsum dolor sit amet dolor.

Affordable
Price updated every hour

Lorem ipsum dolor sit amet ipsum dolor sit amet dolor.

Max characters
Headers: 40
Descriptions: 120

To create the module in the CMS

This module is specific to a page, it will be created and edited via the page template.

  1. Navigate to Manage Content Add content [Content type] Key selling points or Key selling points (wrapper)

  2. Required
    2.1 Icon: Choose from the dropdown.
    2.2 Headers (CMS: Title): Edit by writing into the text field. 2.3 Description: Edit by writing into the text field.
    2.4 Background colour (CMS: Theme): Choose from the dropdown.

  3. Add more items by clicking ‘Add Key selling points’ and remove by clicking ‘Remove’.

  4. When ready with the page, save it to display the modules.

Support

In case you can't find answers from this guide, you can contact Indiana support.

ACB

Indiana Application Change Board
icat [at] fortum [dot] com

Revisions