What
A lift-up block that cannot include an image or icon.
Where
This module can be placed anywhere and used for any content that is not dynamically updated.
Do
Background colour
Dare to use white. This is the smallest lift-up available that can be used to link to marketing content. Using white for this module makes the more important items stand out with colour.
Don't
Use double CTA or format the header and CTA both to include action. Add the action only to the CTA.