What
Testimonial or quote given by a person or a trusted 3rd party.
Testimonial/quote Content blocks
Fortum's customer satisfaction increased from year 2016 by 1.1 points and reached a record high 74.7 in a scale of 0-100
Source: EPSI Rating 2016
Subtitle
Where
This module can be used anywhere where a relevant testimonial or quote can improve conversion or increase brand preference.
DO
Quote
When using the module for quote purposes, remember to addin quotation marks.
Source link
Testimonials with a linked source add credibility.
DON'T
Link to any other material except the testimonial or quote’s original source.
Image
Optional
Corner elements
Optional
Testimonial/quote
Mandatory
Source name
Mandatory
Source link
Optional
Background color
Mandatory, can be chosen from the Fortum color palette with the exception of when using image, background can only be light grey or white.
Background color
Testimonial or quote with image can only be on white or light grey background.
Color
Testomonial or quote with corner elements can be any color from the Fortum color palette.
"Leaders, all the way up to CEOs, need to be inclusive, open to discussions, and open to challenges. They also need to create a culture in which they show by example that it's okay to be challenged, even in difficult times, because that happens so easily, especially in large corporations that have been successful.
Pekka Lundmark, the President and CEO of Fortum Corporation
Interview in Huffington Post
Max characters
Testimonial/quote with image: 150
Testimonial/quote without image: 300
Source name: 40
Source link: 40
To create the module in the CMS
This module is centrally managed and won’t show on the frontend until attached to a page.
-
Navigate to Manage → Content modules → Add custom block → Lift-up
-
Insert a block description. This is used later when referencing the module from the admin UI, and will never show on the frontend. It should follow the naming convention: Section name_module type_description.
-
Choose lift-up type ‘Testimonial’
-
Required
3.1 Testimonial/quote (CMS: body): Edit by writing into the text field.
3.2 Source name 1 (CMS: Title): Edit by writing into the text field.
3.3 Background color (CMS: Theme): -
Optional
4.1 Image (CMS: Field Media Image): Add by clicking ‘Add image’. Remove by clicking ‘Remove’.
4.2 Corner elements (CMS: Attach brand corner): Activate the checkbox to add, and deactivate to remove.
4.3 Source name 2 (CMS: Title): Edit by writing into the text field.
4.4 Source link (CMS: CTA): Edit by writing into the text fields ‘URL’ and ‘Link text’. -
When ready, save the module and attach to any page(s).
Support
In case you can't find answers from this guide, you can contact Indiana support.
iCAT
Internet Change Advisory Team
www.fortum.com/indianasupport
icat [at] fortum [dot] com