Our visual identity is closely linked to our strategic priorities:
- We deliver reliable clean energy
- We drive decarbonization in industries
- We transform and develop.
Overall lens to the visual identity is our purpose
”To power a world where people, businesses and nature thrive together”.
This all should be presented and visible in Fortum´s new visual identity. The visual style is natural and clean. It is bold and confident, tied together with a delicate composition. The balanced composition between epic photos and graphic elements, active but minimalistic layout emphasising quality.
The main brand assets are logo, colours, photos, icons and illustrations. From the menu on the left, you can find our visual guidelines.