The Fortum logo reflects universal energy. The logo communicates about control and strength. The open form of the logo refers to development and open attitude towards improvements. Our logo consists of two elements, symbol and wordmark. In addition to the basic version there is also a version with tagline.
Fortum logo
The symbol
The symbol has two different, however parallel, elements in terms of the form. The sphere stands for globe. The arc is in a perpetual movement around the sphere. Below, the arc symbolises shielding and protection and above it describes development and openness for new ideas.
The wordmark
As a name, Fortum is short, to the point, and communicates about strength, solidity, and progress.
Basic logo
Our basic logo can be used in multiple logo colours (Powering green, Consistent green, Calming green, black or white).
Tagline
Use the logo with the tagline, when it is readable, to amplify our purpose. White version can be used on top of an image or on top of a video. The tagline is always written in English. Don't attach any other text to the logo.
Tagline logo
This version of the logo with the tagline can be used in all three primary colours and in white or black.
Usage
Always use the full logo. Use of the symbol without the wordmark is allowed only in certain limited situations, for example in mobile applications, social media, small business gifts or pins or if the space is otherwise too limited for the full logo.
You should never use the wordmark alone. Always when using the word Fortum in a text, use the bodytext font for it.
Minimum size
Minimum size for Fortum logo in web use is 150 or 250 pixels depending in usage. For print the mimimum size is 30 mm.
Logotype colour versions
Always primarily use the Fortum logo in Powering green colour. If you can’t use the Powering green colour due to technical limitations, use the white or Consistent green logo. In cases where none of the logo versions mentioned before gives a sufficient contrast, use the logo in Calming green or black.
Powering green
White
Consistent green
Calming green
Black
Logo free zone
The logo is surrounded by a free zone, in which no text, other logo or graph may be placed. The free zone is equal to the width of the letter r of the logo or 1 1/3 grid. If the logotype is printed on an image, check that the image has no disturbing elements inside this zone.
Symbol free zone
In cases where the logo symbol is used without the wordmark, the free zone is 1/2 of the width of the symbol. If available space (e.g. social media or other digital media icon) for the symbol is too small, exception for free zone is allowed.
Logo placement
The logo is primarily placed on the bottom right corner. In some applications, for instance roll-ups and digital applications, the logo is required to be on the top. In such cases, place the logo on the top left corner.
Primary logo placement
Secondary logo placement
Secondary logo placement, order shown by numbers
Do's
Always use Fortum logo with tagline in Powering green colour when possible.
Use the white version when Powering green isn’t an option.
Use the Calming green version when the Powering green or white logo versions aren’t an option.
Use the black logo version when any other colour versions aren’t an option.
Don'ts
Don’t change the logo colour.
Don’t stretch, angle, or distort the Fortum logo.
Don’t use the tagline logo version in extremely small sizes as the tagline would get unreadable.
Don’t use the logo in Powering green if it’s not clearly visible.