Our colour palette is modern and fresh, inspired by the tones and moods of Nordic nature, with a contemporary twist. By combining greens with an energetic purple accent, we create a strong, vibrant palette that can still bend into balanced harmony. The colours from the additional palette offer flexibility and variety when needed.
Fortum brand colours
Our primary colours are Ivy Green, Powering Green, and Lavender Purple. Additional colours are Broad Blue, Dusk Orange, Electric Yellow, and Balancing Beige.
Role of each brand colour
| Ivy Green | Powering Green | Lavender Purple | ||
|---|---|---|---|---|
| Headlines – The primary choice for headlines on light backgrounds. | Graphic elements – The main colour for the Aurora element on all backgrounds. | Backgrounds – The secondary background colour. To be used as a second page with the Ivy Green first page. | ||
| Logo – One of the primary logo colours for light backgrounds. | Logo – The primary logo for official use in documents, signs, vehicles and workwear. One of the primary colours for both light and dark backgrounds. | Graphic elements – A secondary colour option for the Aurora element. | ||
| Backgrounds – The primary background colour. | Headlines – The primary choice for headlines on dark backgrounds. | |||
Additional colours can be used in illustrations, graphs, and other applications where a broader palette is required.
Print colours
To make up for the fact that CMYK scheme has a narrower range of colours compared to RGB, which leads to less vivid colours, we have optimised the print colours via vast proof printing process. By this procedure we can be confident that our colours are represented in a best possible way even on different print products.
The Pantone (PMS) shades are a great choice, when you wish to achieve the most vibrant colours possible in print format. The Pantone colours have been optimised for both coated and uncoated papers.
The CMYK colours have specific colour codes for both coated and uncoated papers to make the colours work in the best possible way. The newspaper colours have also been optimised to ensure the best possible brightness and vividness of colours.
Tints
The colours can also be used as tints, with distinctive steps. Use these sparingly though, as the overall look should never be too pastel. Always try to use 100% opacity in all the colours when possible.
In cases where more various colour combinations is needed, for example applications, digital surfaces and infographics, the tints enable a wider, more flexible palette.
Web colours
Via the wide range of colours that the RGB scheme has, our colour palette is especially vibrant and powering in the RGB world. The colours should give the viewer an energised feeling and this really shines through in our web colours.
Our Design System has a wider and slightly distinctive colour palette with more colour options. The Design System’s colours are thoroughly calculated to ensure the best usability and accessibility in all digital platforms and surfaces.
Read more about web colours