Fortum brand colours

Our colour palette is modern and fresh, based on the tones and moods found in the Nordic nature, with a modern twist. Our green colours have been refreshed to be more modern and vivid.

By combining brighter colours with some calmer colours we get a strong, vibrant palette that can still bend into balanced harmony.

We aim to have the overall look mostly green with a calm Nordic feeling that the Broad blue enables. The highlight colours from the Additional palette allows us to have a more playful, energised look and feel.

Primary colours

Our primary colours consist of Powering, Consistent and Calming Green.

100 %
75 %
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Powering green

HEX #18D270
RGB 24, 210, 112
CMYK coated 72, 0, 76, 0
CMYK uncoated 65, 0, 80, 0
PMS 2420C,2420U
RAL 6018
100 %
75 %
50 %
25 %

Consistent green

HEX #118A65
RGB 17,138, 101
CMYK coated 83, 21, 70, 6
CMYK uncoated 95, 5, 70, 0
PMS 335C, 335U
RAL 6024
100 %
75 %
50 %
25 %

Calming green

HEX #003D31
RGB 0, 61, 49
CMYK coated 93, 46, 73, 60
CMYK uncoated 100, 60, 90, 2
PMS 560C, 627U
RAL 6005

Secondary colour

100 %
75 %
50 %
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Broad blue

HEX #23375B
RGB 35, 55, 91
CMYK coated 96, 78, 36, 30
CMYK uncoated 100, 80, 5, 25
PMS 4154C, 294U
RAL 5003

Additional colours

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75 %
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Charged orange

HEX #fd7d66
RGB 253, 125, 102
CMYK coated 0, 63, 55, 0
CMYK uncoated 0, 60, 50, 5
PMS 1635C,1635U
RAL 3022
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75 %
50 %
25 %

Kinetic yellow

HEX #ffff54
RGB 255, 255, 84
CMYK coated 8, 0, 76, 0
CMYK uncoated 0, 0, 75, 5
PMS 101C, 101U
RAL 1016
100 %
75 %
50 %
25 %

Dusk pink

HEX #dcb4df
RGB 224, 179, 220
CMYK coated 16, 36, 0, 0
CMYK uncoated 15, 30, 0, 0
PMS 672C, 686U
RAL 3015
100 %
75 %
50 %
25 %

Balancing beige

HEX #f3ead9
RGB 243, 234, 217
CMYK coated 6, 8, 17, 0
CMYK uncoated 5, 5, 10, 0
PMS 7527C
RAL 1013

Print colours

To make up for the fact that CMYK scheme has a narrower range of colours compared to RGB, which leads to less vivid colours, we have optimized the print colours via vast proof printing process. By this procedure we can be confident that our colours are represented in a best possible way even on different print products.

The Pantone (PMS) shades are a great choice, when you wish to achieve the most vibrant colours possible in print format. The Pantone colours have been optimized for both coated and uncoated papers.

The CMYK colours have specific colour codes for both coated and uncoated papers to make the colours work in the best possible way. The newspaper colours have also been optimized to ensure the best possible brightness and vividness of colours.

Tints

The colours can also be used as tints, with distinctive steps. Use these sparingly though, as the overall look should never be too pastel. Always try to use 100% opacity in all the colours when possible.

In cases where more various colour combinations is needed, for example applications, digital surfaces and infographics, the tints enable a wider, more flexible palette.

Read more about the preferred colour combinations

Web colours

Via the wide range of colours that the RGB scheme has, our colour palette is especially vibrant and powering in the RGB world. The colours should give the viewer an energised feeling and this really shines through in our web colours.

Our Design System has a wider and slightly distinctive colour palette with more colour options. The Design System’s colours are thoroughly calculated to ensure the best usability and accessibility in all digital platforms and surfaces.

Read more about web colours

Exceptions

In some cases like in Powerpoint presentations and map signs for plants we are using a darker yellow, Aurelion yellow.

R245 G225 B80 / C5 M5 Y75 K0 / PMS 108C