The descriptive illustrations and infographic might have characters in them. The characters should also be made with simple outlines, and they can have a few fill colours in them as well.

In order to have diverse characters, we have different skin tones and hair colours in the characters. The skin tone colours are derived from our Balancing beige. These colours can also be used as hair colours. The Charged orange can also be used as a hair colour.

Tone 1 R243, G234, B217 C6, M8, Y17, K0 #F3EAD9
Tone 2 R222, G205, B170 C15, M18, Y35, K2 #DECDAA
Tone 3 R180, G155, B105 C27, M30, Y60, K12 #B49B69
Tone 4 R165, G130, B65 C30, M40, Y80, K20 #A58241
Tone 5 R120, G85, B35 C40, M50, Y90, K40 #785523
Tone 6 R100, G78, B35 C40, M55, Y90, K50 #644E23

When depicting Fortum’s own people, the use of Powering green fill colour in the characters’ clothes works well. This is especially true, if you need to portray Fortum people together with our clients or other people in the illustrations. The use of green colour immediately makes Fortum people pop out among the other characters.

The number of details in the character depends on the size of the illustration: in bigger sizes details like the smile, fingers etc. can be visible. In smaller sizes these details should be left out in order to keep the illustration airy and unclogged.